My Work
Spark AR Creators- Social Content and Community Engagement
Spark AR is a community of innovative creators and developers who share the AR landscape of Facebook, Messenger, and Instagram. From 2020-2021, We worked with the Facebook team to manage and develop community strategies for Spark AR’s social accounts and community Facebook page. By 2021 our team grew Spark AR’s social channels to over 350,000 followers- with 100K members on the Facebook group alone- and harnessed insights directly from the community to empower Meta to evolve the product’s features hand-in-hand with the creatives that built on their tech.
My social work streams included:
Weekly social editorial planning
Custom social-first creative
Publishing & scheduling
UGC sourcing & permissions
Re-sizing & UTM-building
Content pillar analysis & A/B testing
Daily community engagement
Weekly community trends & insights
Community leader/advocate ID
Escalation flow & FAQs toolkit
Sentiment analysis
The North Face- Social and Community Engagement
The North Face is an outdoor recreation apparel and equipment brand that is well-known globally for its high-quality products designed for outdoor adventures and exploration. In 2020, The North Face decided to launch a TikTok channel and needed help building out a comprehensive community strategy. I worked with my team at 1000heads to develop a community engagement strategy for the launch of their TikTok. Our team was also responsible for publishing all TNF content across Facebook, Instagram, TikTok, YouTube, and Pinterest.
Our work streams included:
Publishing & scheduling
UGC sourcing & permissions
Re-sizing & UTM-building
Weekly community trends and insights
Proactive and reactive community engagement
Social Listening
Early seeding and community engagement with TikTok hiking, climbing, running, and skiing communities
dpHUE Ambassador Program
Social content for dpHUE
dpHUE Community Ambassador Program
dpHUE is a brand that specializes in hair care products, particularly known for its innovative approach to hair color maintenance and solutions. In 2022, I was tasked with launching a fan-based Ambassador Program for the brand. Some of the key incentives to the program include:
Point System for Tasks Completion:
Customers who enroll in the brand ambassador program have access to a dashboard where they can view a variety of tasks or activities assigned by the brand. These tasks include activities like:
Writing product reviews
Sharing branded content on social media
Participating in surveys or providing feedback on new products
Referring friends to the brand
Engaging with the brand's social media posts (liking, commenting, sharing)
Each completed task earns the customer a certain number of points, which can be accumulated and redeemed for products, discounts, or exclusive perks.
Community Chat Feature: The program's platform includes a community chat feature where brand ambassadors can interact with each other, share tips and experiences, ask questions, and discuss their favorite products. This fosters a sense of belonging and encourages ambassadors to actively participate in the program.
Feedback Mechanism: Ambassadors have the opportunity to provide direct feedback to the brand through surveys, polls, and feedback forms. This input is valuable for dpHUE to understand customer preferences, improve products, and tailor marketing strategies to better meet the needs of their audience.
Social Media Integration: Ambassadors can earn additional points by sharing branded content on their social media channels. Ambassadors also have the chance to be featured on dpHUE’s social media channels as a reward for their active participation and advocacy.
Regular Communication and Updates: As the Community Manager, I communicated regularly with ambassadors through email and in-app notifications to keep them informed about new tasks, rewards, and upcoming initiatives.